Choosing a Nonprofit CRM

What do you consider the most valuable aspect of your nonprofit organization? You probably think about the big-picture objectives and mission statements, achievements.

But, establishing and maintaining critical relationships requires attention and follow-through, which is easy to lose sight of when your nonprofit grows. This is where the value of CRM comes into play.

And what exactly is CRM? The acronym CRM can mean different things for nonprofit and for-profit organizations. While CRM stands for Customer Relationship Manager in traditional business spaces, the term refers to Constituent Relationship Management in nonprofit organizations.

A Constituent Relationship Management system or solution is a tool that nonprofit organizations can use to track, monitor, and improve engagements with all their relevant contacts. So, should your nonprofit invest in CRM? How do you choose the right CRM? How exactly should you do this to set yourself up for success?

We fully explain CRM, answer these questions, and more in our full blog post.